Exploring Global Opportunities, Forging Win-Win Partnerships, MOOYI Overseas Team Debuts at FHA 2026 Singapore to Deepen Global Resource Connections

From April 21 to 24,Food & Hospitality Asia 2026 (FHA) was grandly held at Singapore Expo. As one of Asia’s largest and most influential industrial events, this year’s exhibition gathered thousands of exhibitors from over 100 countries and regions worldwide.

Led by Mr. Ou Yang, Executive Director of MOOYI INTERNATIONAL HOLDING LIMITED (hereinafter referred to as “MOOYI”), the overseas team consisting of Ms. Lareina Lin from the International Business Department, Ms. Sandy Wu, Purchasing Specialist, Ms. Qi Xin and Mr. Xiao Bang from the Sales Department showcased the company’s global presence at this international event. The team engaged in in-depth exchanges with all parties on market communication, market trend analysis and future development plans, completing this overseas business trip with fruitful outcomes.

Rooted in Global Markets, Keeping Pace with Emerging Industry Trends

Taking this exhibition as a key opportunity, the MOOYI team proactively visited core global partners and explored the upstream industrial chain to grasp critical industry updates during the trip:

• In-depth discussion with Brazil Plant 1925: The team held meetings with key management of the factory to learn about Brazil’s current meat industry policies and export quota updates. It prioritized obtaining core data including upstream cattle breeding costs, market supply & demand, and exchange rate fluctuations. Combined with industry dynamics, the team evaluated the market prognosis for the second half to support the formulation of future procurement strategies.

• Cooperation linkage with Ontario (Canada): Practical communications were conducted with local industry partners in Ontario, Canada, covering product specifications, trade procedures and market demands. This further consolidated bilateral cooperation foundations and expanded procurement channels for high-quality North American meat resources.

• Southeast Asia cooperation negotiation to strengthen global layout: Targeted business talks were separately carried out with JBS Brazil and JBS USA. Focusing on core topics including Southeast Asian market expansion, supply chain development and cross-border trade collaboration, both sides conducted detailed consultations and reached preliminary cooperation consensus. This move empowers MOOYI to optimize its Southeast Asian market footprint, leverage the resource advantages of JBS USA, strengthen market linkages between North America and Southeast Asia, and enhance regional brand influence

• Attendance at JBS and MLA industry gala dinners: The team was invited to exclusive dinners hosted by JBS Brazil and Meat & Livestock Australia (MLA). By networking with leading global meat enterprises and industry experts, the team acquired cutting-edge market insights, enriched industry cognition and expanded international business connections.

Grounded Pragmatism, Forging a Solid New Starting Point

Leveraging the high-end platform of FHA 2026, the MOOYI team conducted candid and efficient dialogues with worldwide partners, gaining first-hand insight into the changes and emerging opportunities across the global meat market. Beyond first-tier industry information and practical experience, this overseas visit has clarified the company’s subsequent development priorities. Moving forward, MOOYI will maintain continuous market research and dynamic follow-up, steadily optimize resource integration and business feasibility verification, and pursue stable, high-quality and sustainable global development.