Minerva Sales Representative Visits MOOYI on June 5, 2026 for Red Meat Trade Talks

On June 5, 2026, Mr.Kenneth T.H.Leung, sales representative of Minerva, a leading South American meat processor, paid a business visit to MOOYI INTERNATIONAL HOLDING LIMITED (MOOYI). Mr.Ou Yang, Executive Director of MOOYI, together with operation team members, Catherine and Nancy as well as Finance Manager Kevin, extended a warm reception to the guest. Both sides held in-depth exchanges covering beef supply-demand landscape, shifting trade policies and price trends of core meat products.

Kenneth commented on prevailing market headwinds, flagging softened end-consumer demand and a bleak market outlook for July. The failed rollout of the US 200-day zero-tariff initiative has dealt a notable blow to Brazil’s domestic market, with steep import tariffs still in place for US inbound shipments. The European Union is poised to suspend Brazilian beef imports as early as September, which is set to slash Q3 European order volumes and mount substantial export pressure on Brazil. While domestic Brazilian cattle prices have dipped, unfavourable BRL-USD exchange rates continue to hamper export profitability. Looking ahead to purchasing schedules, Kenneth projected procurement for next-year import quotas will likely kick off between November and December this year, with less frantic bulk buying compared with the current year.

Product-wise,the two parties reviewed key cuts including knuckle, shin shank, omasum, tongue and paddywack, assessing segmented market demand across different beef cuts and the practicality of mixed-container consolidation. They also went over Minerva’s production footprint across multiple South American nations, client portfolio and existing inventory levels. Industry-wide inbound container arrivals have fallen year-on-year, alongside tight domestic cold-stock inventories, creating a price environment prone to upside swings.

Additional discussion spanned regional consumption preferences for grain-fed beef, distribution channel traits for mutton business, plus proven industry best practices from the US market regarding cut promotion and futures risk management.

MOOYI team affirmed its commitment to sustained close communication with Minerva amid turbulent global trade conditions and flexible procurement adjustments, expressing aspirations to seal substantial cooperative deals ahead of peak consumption season. The visit fostered enhanced mutual understanding and laid a solid groundwork for future coordinated business development.