Mr.Oscar Ling from Meat & Livestock Australia Visits MOOYI for In-Depth Exchange on Beef Industry Cooperation and Future Development

Recently, Mr. Oscar Ling, Greater Bay Area Business Development Manager of Meat & Livestock Australia (MLA), paid an official visit to MOOYI’s office. With sincere New Year greetings, Mr. Oscar Ling presented industry-themed calendars, promotional posters and other materials, expressing warm expectations for deepening bilateral cooperation. The visit was warmly received by Mr. Ouyang, General Manager of MOOYI, and Ms. Zhang Shenglin, Operations Manager. The two sides held in-depth and practical discussions on key topics including the current status of Australia’s beef industry, latest policy trends, 2026 Hong Kong market expansion plans, and a review of past cooperation, reaching consensus on collaboration and mapping out a shared development blueprint.

During the meeting, Mr. Oscar first delivered a detailed briefing on the current landscape and industrial policies of Australia’s beef industry. As a major agricultural nation, Australia boasts a strong beef industry with a record 2.75 million tonnes of beef production in the 2025 financial year. Renowned for strict animal welfare standards, scientific grading systems and fully traceable food safety controls, Australian beef and lamb products enjoy an excellent global reputation, with particularly strong competitiveness in Hong Kong’s high-end food market. In response to upcoming import policy adjustments in 2026, Mr. Oscar Ling confirmed that MLA has proactively formulated response measures to secure its core market share in Hong Kong, fostering a more stable and predictable trading environment for future cooperation.

Regarding 2026 market expansion strategies, Mr. Oscar Ling outlined MLA’s targeted plans for the Hong Kong market. As a hub for high-end food ingredients, Hong Kong continues to see growing demand for premium products. In 2026, MLA will maintain a diversified promotion approach through industry exhibitions, food tastings, cooking workshops and targeted deployment of the newly provided promotional materials. These initiatives will further strengthen brand awareness of Australian beef in Hong Kong and facilitate precise positioning of high-end products such as grain-fed beef among local catering and retail channels. Leveraging MOOYI’s established market presence in Hong Kong, MLA aims to deepen synergy in channel development and product promotion to achieve complementary resources and win-win results.

Mr. Ouyang, General Manager of MOOYI, extended a warm welcome to Mr. Oscar Ling and delivered a comprehensive review of the 2025 cooperation in Hong Kong, summarising achievements and challenges. He noted that by drawing on high-quality Australian beef resources and MOOYI’s well-established market network in Hong Kong, the partnership had made solid progress in product import and channel expansion, successfully introducing premium Australian beef to more end markets and earning wide recognition from local consumers. Mr. Ouyang also objectively analysed challenges including global supply chain fluctuations, intensifying local market competition and uncertainties arising from late-year import policy adjustments, providing clear guidance for optimising cooperation models and addressing development obstacles.

This visit has built an effective communication bridge, systematically clarified the development of Hong Kong’s meat industry, and further defined key cooperation priorities for 2026. Both sides agreed that despite challenges such as policy adjustments affecting Australian beef exports to Hong Kong, the partnership enjoys solid foundations and broad prospects. Amid the rising trend of healthy eating, high-quality and safe imported beef still holds significant growth potential in the Hong Kong market.

Moving forward, both parties will take this exchange as a new starting point to strengthen communication and collaboration, fully leverage their respective strengths in resources and channels, proactively adapt to market changes in Hong Kong, and jointly implement the 2026 market expansion plan. By further promoting high-quality Australian beef in Hong Kong, the two sides will pursue higher-quality development and inject new momentum into Australia-Hong Kong meat industry cooperation.