Winni – mooyifoods.com

MOOYI Attends Australian Sheep Meat Butchery Demonstration & Luncheon to Deepen Industrial Linkages and Resource Collaboration

Winni — Tue, 28 Apr 2026 09:42:10 +0000

On the morning of April 28th, 2026, Mr. Ou Yang, Executive Director, and Catherine, Operations Manager of MOOYI INTERNATIONAL HOLDING LIMITED (“MOOYI”), were invited to attend the Australian Sheep Meat Butchery Demonstration and Luncheon held at the Renaissance Hong Kong Harbour View Hotel. Co-hosted by the Australian Trade and Investment Commission and Meat & Livestock Australia (MLA), the event gathered a wide range of professional institutions, trading enterprises, and government officials involved in Australian red meat industry.

The MOOYI team actively participated in all interactive and exchange sessions throughout the event. During the occasion, MOOYI representatives observed an on-site professional sheep meat butchery demonstration conducted by Mr. Gong Wenbin, industry expert from MLA. In-depth discussions were held with Mr. Gong and Oscar, MLA Hong Kong Business Development Manager, focusing on cutting techniques, quality grading standards, fresh-keeping technologies and other technical details. Both sides exchanged professional insights on optimization of product specifications, cutting adaptability and market demand trends, laying a solid practical foundation for MOOYI’s subsequent sourcing of Australian sheep resources and enrichment of its product portfolio.

During the luncheon, the MOOYI team engaged in friendly communications with Ms. Liu Bing, Senior Trade and Investment Commissioner & Deputy Consul- General (Business) of the Australian Consulate-General, and Jackson Pang, Business Development Manager. The parties exchanged initial views on Australian red meat import policies and trade facilitation matters, establishing a formal government-enterprise communication channel. Meanwhile, the MOOYI team actively interacted with multiple Hong Kong-based representatives of Australian local government agencies, including Chen Shupei, NSW Trade and Investment Director, and Gary Kwan, Head of Business Development(Trade) from Trade and Investment Queensland (Hong Kong & Macau). The two sides reached preliminary consensus on market channel layout and cooperation models for Australian sheep business, creating favorable conditions for MOOYI’s further expansion in the Australian sheep sector.

Furthermore, MOOYI conducted in-depth exchanges with representatives of numerous meat trading enterprises present at the event. The participants jointly discussed the current meat market situation, consumer trends and industry development challenges, while sharing operational experience and resource advantages. MOOYI successfully expanded its pool of potential business partners, further broadening its industry network and business layout in the global meat trade sector.

Focused on the trading and service of imported meat products including beef and sheep, MOOYI is committed to delivering high-quality products and reliable supply chain support to clients. Moving forward, leveraging the outcomes of this event, MOOYI will continue to deepen collaborative ties with relevant Australian institutions and industry partners, optimize resource linkage channels, and accumulate professional capabilities in the imported meat sector, thereby contributing to the healthy and sustainable development of the global meat industry.

Exploring Global Opportunities, Forging Win-Win Partnerships, MOOYI Overseas Team Debuts at FHA 2026 Singapore to Deepen Global Resource Connections

Winni — Fri, 24 Apr 2026 08:56:11 +0000

From April 21 to 24,Food & Hospitality Asia 2026 (FHA) was grandly held at Singapore Expo. As one of Asia’s largest and most influential industrial events, this year’s exhibition gathered thousands of exhibitors from over 100 countries and regions worldwide.

Led by Mr. Ou Yang, Executive Director of MOOYI INTERNATIONAL HOLDING LIMITED (hereinafter referred to as “MOOYI”), the overseas team consisting of Ms. Lareina Lin from the International Business Department, Ms. Sandy Wu, Purchasing Specialist, Ms. Qi Xin and Mr. Xiao Bang from the Sales Department showcased the company’s global presence at this international event. The team engaged in in-depth exchanges with all parties on market communication, market trend analysis and future development plans, completing this overseas business trip with fruitful outcomes.

Rooted in Global Markets, Keeping Pace with Emerging Industry Trends

Taking this exhibition as a key opportunity, the MOOYI team proactively visited core global partners and explored the upstream industrial chain to grasp critical industry updates during the trip:

In-depth discussion with Brazil Plant 1925: The team held meetings with key management of the factory to learn about Brazil’s current meat industry policies and export quota updates. It prioritized obtaining core data including upstream cattle breeding costs, market supply & demand, and exchange rate fluctuations. Combined with industry dynamics, the team evaluated the market prognosis for the second half to support the formulation of future procurement strategies.

Cooperation linkage with Ontario (Canada): Practical communications were conducted with local industry partners in Ontario, Canada, covering product specifications, trade procedures and market demands. This further consolidated bilateral cooperation foundations and expanded procurement channels for high-quality North American meat resources.

Southeast Asia cooperation negotiation to strengthen global layout: Targeted business talks were separately carried out with JBS Brazil and JBS USA. Focusing on core topics including Southeast Asian market expansion, supply chain development and cross-border trade collaboration, both sides conducted detailed consultations and reached preliminary cooperation consensus. This move empowers MOOYI to optimize its Southeast Asian market footprint, leverage the resource advantages of JBS USA, strengthen market linkages between North America and Southeast Asia, and enhance regional brand influence

Attendance at JBS and MLA industry gala dinners: The team was invited to exclusive dinners hosted by JBS Brazil and Meat & Livestock Australia (MLA). By networking with leading global meat enterprises and industry experts, the team acquired cutting-edge market insights, enriched industry cognition and expanded international business connections.

Grounded Pragmatism, Forging a Solid New Starting Point

Leveraging the high-end platform of FHA 2026, the MOOYI team conducted candid and efficient dialogues with worldwide partners, gaining first-hand insight into the changes and emerging opportunities across the global meat market. Beyond first-tier industry information and practical experience, this overseas visit has clarified the company’s subsequent development priorities. Moving forward, MOOYI will maintain continuous market research and dynamic follow-up, steadily optimize resource integration and business feasibility verification, and pursue stable, high-quality and sustainable global development.

MOOYI’s New Zealand Trip: Deepening Strategic Cooperation and Exploring New Opportunities for Mutton

Winni — Thu, 26 Mar 2026 07:40:32 +0000

In mid-March 2026, early autumn in the Southern Hemisphere, a overseas team from MOOYI INTERNATIONAL HOLDING LIMITED, led by Executive Director Mr.Ou Yang and consisting of Ms.Lareina Lin, Head of the International Business Department, Ms.Rita Li, Sales Director, and Ms.Carrie Wang, a core sales member, traveled to New Zealand for a two-week in-depth visit to strategic partners.

The trip focused on three core cooperative factories – Taylor Preston, Greenlea and AFFCO. The two sides held in-depth exchanges on production capacity arrangement, market trends and cooperation in new product categories.

Taylor Preston

Renowned for its “small but sophisticated” approach, Taylor Preston has maintained a steady production capacity in beef cutting and refined trimming. Its products have won sustained recognition in the Chinese market in light of consistent quality control and differentiated product positioning. Its registered number in China is ME86. During this visit, the two sides reached a consensus to include the mutton category in the cooperation framework on the basis of consolidating the existing beef business, and jointly explore grass-fed mutton products that meet the demand of the Chinese market.

Greenlea

Founded over 80 years ago as a small beef shop in Gisborne, the company has now grown into a global beef exporter. Its two factories with registration numbers ME82 and ME124 have maintained a steady export to China for a long time.

The MOOYI team paid an on-site visit to TE AKAU Farm to learn about the natural grazing environment of Angus and Hereford cattle herds, and also toured the production line of ME124 Factory. The modern slaughter line and stringent hygiene control in the factory demonstrated Greenlea’s consistent high standards, and both the production line and quality control system left a deep impression.

During the talks, the two sides had an in-depth exchange of views on issues such as the changes in demand in major global export markets and the industry competition pattern, further strengthening the information sharing and coordination mechanism.

AFFCO

AFFCO is a renowned meat processing enterprise in New Zealand with a history spanning over a century. Its beef and lamb products are exported to more than 80 countries worldwide, and its affiliated factories include: ME23, ME32, ME39, ME42, ME47, ME56, SPM51, and SPM135.

As a long-standing partner deeply rooted in the Hong Kong market, AFFCO enjoys a profound brand influence. During this visit, both parties made arrangements regarding the recent slaughter scheduling and the post-2026 cooperation plan, and conducted preliminary discussions on cooperation opportunities for lamb products, which will further expand the scope of cooperation between the two sides in the Hong Kong market.

This trip to New Zealand, through factory inspections and face-to-face talks, enabled MOOYI and all partners to reach a number of consensuses on consolidating existing business and expanding new mutton categories, laying a solid foundation for further deepening cooperation in the follow-up.

Mr.Oscar Ling from Meat & Livestock Australia Visits MOOYI for In-Depth Exchange on Beef Industry Cooperation and Future Development

Winni — Fri, 13 Feb 2026 05:48:16 +0000

Recently, Mr. Oscar Ling, Greater Bay Area Business Development Manager of Meat & Livestock Australia (MLA), paid an official visit to MOOYI’s office. With sincere New Year greetings, Mr. Oscar Ling presented industry-themed calendars, promotional posters and other materials, expressing warm expectations for deepening bilateral cooperation. The visit was warmly received by Mr. Ouyang, General Manager of MOOYI, and Ms. Zhang Shenglin, Operations Manager. The two sides held in-depth and practical discussions on key topics including the current status of Australia’s beef industry, latest policy trends, 2026 Hong Kong market expansion plans, and a review of past cooperation, reaching consensus on collaboration and mapping out a shared development blueprint.

During the meeting, Mr. Oscar first delivered a detailed briefing on the current landscape and industrial policies of Australia’s beef industry. As a major agricultural nation, Australia boasts a strong beef industry with a record 2.75 million tonnes of beef production in the 2025 financial year. Renowned for strict animal welfare standards, scientific grading systems and fully traceable food safety controls, Australian beef and lamb products enjoy an excellent global reputation, with particularly strong competitiveness in Hong Kong’s high-end food market. In response to upcoming import policy adjustments in 2026, Mr. Oscar Ling confirmed that MLA has proactively formulated response measures to secure its core market share in Hong Kong, fostering a more stable and predictable trading environment for future cooperation.

Regarding 2026 market expansion strategies, Mr. Oscar Ling outlined MLA’s targeted plans for the Hong Kong market. As a hub for high-end food ingredients, Hong Kong continues to see growing demand for premium products. In 2026, MLA will maintain a diversified promotion approach through industry exhibitions, food tastings, cooking workshops and targeted deployment of the newly provided promotional materials. These initiatives will further strengthen brand awareness of Australian beef in Hong Kong and facilitate precise positioning of high-end products such as grain-fed beef among local catering and retail channels. Leveraging MOOYI’s established market presence in Hong Kong, MLA aims to deepen synergy in channel development and product promotion to achieve complementary resources and win-win results.

Mr. Ouyang, General Manager of MOOYI, extended a warm welcome to Mr. Oscar Ling and delivered a comprehensive review of the 2025 cooperation in Hong Kong, summarising achievements and challenges. He noted that by drawing on high-quality Australian beef resources and MOOYI’s well-established market network in Hong Kong, the partnership had made solid progress in product import and channel expansion, successfully introducing premium Australian beef to more end markets and earning wide recognition from local consumers. Mr. Ouyang also objectively analysed challenges including global supply chain fluctuations, intensifying local market competition and uncertainties arising from late-year import policy adjustments, providing clear guidance for optimising cooperation models and addressing development obstacles.

This visit has built an effective communication bridge, systematically clarified the development of Hong Kong’s meat industry, and further defined key cooperation priorities for 2026. Both sides agreed that despite challenges such as policy adjustments affecting Australian beef exports to Hong Kong, the partnership enjoys solid foundations and broad prospects. Amid the rising trend of healthy eating, high-quality and safe imported beef still holds significant growth potential in the Hong Kong market.

Moving forward, both parties will take this exchange as a new starting point to strengthen communication and collaboration, fully leverage their respective strengths in resources and channels, proactively adapt to market changes in Hong Kong, and jointly implement the 2026 market expansion plan. By further promoting high-quality Australian beef in Hong Kong, the two sides will pursue higher-quality development and inject new momentum into Australia-Hong Kong meat industry cooperation.

MOOYI attended the 31st Gulfood Exhibition to connect with the global meat supply chain

Winni — Mon, 02 Feb 2026 07:17:42 +0000

The 31st Gulfood Dubai 2026 drew to a successful close on January 30th. Mr. Ou Yang, Executive Director of MOOYI INTERNATIONAL HOLDING LIMITED (hereinafter referred to as “MOOYI”), accompanied by Ms. Lin Qian, Ms. Wu Shanshan and Ms. Zhang Shenglin from the International Business Department, as well as Ms. Gao Min and Mr. Zhang Fan from the Sales Team to the exhibition site. The team got accurate insights into the new development trends of the sector by concentrating on the resource matching of the global beef supply chain.

As the first major food exhibition in the world since China implemented safeguards for beef, this event brought together more than 8,500 exhibitors from 195 countries and territories, covering the entire food industry chain. It garnered significant interest from all facets of the global food industry and has emerged as a key platform for linking the worldwide food supply chain.

During the exhibition, the MOOYI team paid visits to its existing high-quality cooperative suppliers, reviewed the achievements of past cooperation, discussed the direction of future cooperation, and solidified the basis for long-term cooperation. In the communication, the team informed the partners about MOOYI’s development overview, key benefits, as well as the accomplishments in Southeast Asian market expansion, and the structure of steady demand. The team also outlined the main goals of this exhibition participation in the hopes that both sides can strengthen their collaboration, cooperate to create a solid and long-term framework for strategic cooperation, and produce win-win outcomes.

Additionally, the team visited the booths of key meat-producing regions like Brazil, Argentina, Japan, and Australia, held in-depth discussions and made extensive connections with suppliers from each region, actively developed new cooperative relationships, and established a strong basis for the ensuing supply chain expansion, product system enrichment, and core competitiveness improvement.

This Gulfood show has increased MOOYI’s access to high-quality supplier resources, improved its ability to integrate resources, and assisted the business in precisely understanding market trends and the global meat industry. Moving forward, based on the achievements of this exhibition, MOOYI will expand its market share in Southeast Asia, enhance the global meat supply chain’s layout,strengthen strategic partnerships with premium suppliers, optimize the product and supply chain system, consistently improve core competitiveness, and attain higher-quality development.

MOOYI Visits NH Foods Australia to Deepen China-Australia Meat Trade Cooperation

Winni — Thu, 11 Dec 2025 03:24:07 +0000

On December 8, 2025, Mr. Ou Yang, Executive Director of MOOYI INTERNATIONAL HOLDING LIMITED (“MOOYI”), led a delegation including Ms. Lin Qian, Head of International Business Department, and Ms. Zhang Shenglin, Head of Business, to travel to Australia to visit NH Foods Australia, a renowned beef producer. Mr. Char Kato, NE Asia Sales Manager at NH Foods, and Ms. Rita Diana, Hong Kong Market Sales Representative, hosted the delegation. The two parties held in-depth discussions on core topics such as business alignment, market expansion and product optimization.

During the meeting, Ms. Zhang Shenglin, Head of Business at MOOYI, and Ms. Rita Diana, Hong Kong Market Sales Representative at NH Foods, officially established a direct communication mechanism. This mechanism builds a solid bridge for efficient coordination of cross-border business. The two sides fully exchanged views on the dynamics and trends of the global meat market, and actively explored new cooperation opportunities amid evolving market scenarios. They also focused on existing cooperative products, conducted special discussions on process upgrading directions, and committed to enhancing product market adaptability and core competitiveness through technical optimization.

As a leading Australian beef producer, NH Foods Australia traces its roots back to a small-scale export office established in Sydney in 1978. It has built its core strengths on rigorous attention to detail, superior product quality and profound industry expertise. The company boasts a diverse product portfolio covering Australian Wagyu, certified Black Angus beef, premium grain-fed/grass-fed branded beef as well as conventional bulk beef products. Leveraging the global sales network of NH Foods Ltd., its products are distributed to markets around the world.

NH Foods Australia has 3 core factories registered in China, with their corresponding brands and products as follows:

Plant 558 (Oakey Beef Exports): A premium Wagyu processing hub, specializing in the production of high-end product lines such as Oakey’s select full-blood Wagyu and Barley Beef. It is renowned for its stringent food safety standards and also supports custom grain-fed processing for a portion of Angus beef.
Plant 67 (Thomas Borthwick & Sons): A comprehensive beef processing and packaging base, covering the cutting and custom packaging of multiple categories including certified Black Angus beef and conventional bulk beef. It serves as a key supplier for mainstream global markets.
Plant 154 (Wingham Beef Exports): Located in a high-quality cattle breeding region on the east coast, it is an industry-leading grass-fed beef processing and packaging facility. It focuses on the production of antibiotic-free and hormone-free grass-fed branded product lines such as Manning Valley and Nature’s Fresh.

This cross-border visit has injected strong impetus into the deepening of cooperation between the two parties. Going forward, based on existing cooperation, MOOYI and NH Foods Australia will continue to expand the depth of their partnership. With precise alignment and efficient coordination as the cornerstones, they will jointly explore new growth drivers for China-Australia meat trade and achieve long-term mutually beneficial development.

MOOYI Shines at 8th China International Import Expo, Deepening Global Animal Protein Ties and Expanding Cooperation Pathways

Winni — Mon, 10 Nov 2025 06:46:38 +0000

The 8th China International Import Expo (CIIE) concluded successfully on November 10th, 2025, at the National Exhibition and Convention Center (Shanghai). Mr. Yang Ou, Executive Director of MOOYI INTERNATIONAL HOLDING LIMITED, led the company’s delegation, which included Qian Lin and Shanshan Wu from the International Business Department, as well al Shenglin Zhang from the Finance Department. With the core mission of “selecting higher-quality and healthier animal protein for the nation,” MOOYI engaged deeply in this premier global trade and cooperation event.

During the expo, the MOOYI team implemented a initiatives focused on two core directions, achieving remarkable results:

First, the team focused on researching industry trends and conducted in-depth exchanges with domestic and international industry peers. Discussions covered key topics such as supply-demand dynamics, price fluctuation trends, and quality upgrading directions in the global animal protein market. These exchanges enabled the team to accurately gauge the industry’s pulse and gather critical insights for future business planning.

Second, MOOYI leveraged premium resources from South America and explored new collaboration pathways as a Hong Kong enterprises. The team held specialized talks with several renowned beef plants from South America. By tapping into Hong Kong’s geographical advantages, trade facilitation policies, and robust financial services capabilities, preliminary consensus was reached on raw material procurement, supply chain coordination, and joint development of market channels. This laid a solid foundation for introducing high-quality South American animal protein to the market.

As an international enterprise deeply rooted in the animal protein sector, MOOYI remains committed to connecting global premium resources with domestic demand. Its participation in the CIIE not only served as a vital opportunity to gain market insights and expand cooperation networks but also demonstrated its steadfast dedication to continuously providing healthy, high-quality products for the nation. Moving forward, MOOYI will use the expo as a bridge to deepen cross-border collaboration. By leveraging Hong Kong’s platform advantages, MOOYI aims to build a more efficient and high quality global animal protein supply chain, injecting greater healthy vitality into the domestic market.

A Rewarding Experience at Anuga 2025 in Cologne, Germany

Winni — Fri, 10 Oct 2025 07:57:36 +0000

01 Vibrant Exhibition, Bustling Atmosphere

From October 4th to 8th, 2025, the global food and beverage industry converged on Cologne, Germany, for the grand opening of the biennial Anuga – the leading international trade fair for the sector. This premier event reached an unprecedented scale, attracting thousands of exhibitors and 160,000 professional visitors from around the world, creating a bustling atmosphere brimming with business opportunities. Mr. Ou Yang, Executive Director of MOOYI INTERNATIONAL HOLDING LIMITED (“MOOYI”), led a delegation including Ms. Lareina Lin and Ms. Sandy Wu from the International Business Department. Their mission was to source higher quality and healthier animal protein products, while actively participating in this significant industry gathering.

02 In-Depth Engagement, Mutual Development

Throughout the fair, the MOOYI team immersed themselves in the industry extravaganza and engaged in a series of intensive meetings with manufacturing suppliers. These face-to-face interactions strengthened emotional bonds with partners, reinforced strategic collaborations, and facilitate deep-dive discussions on market trends, enabling the team to stay abreast of the latest industry developments. During this process, the MOOYI team established closer cooperative relationships with many internationally renowned meat processors.

Uruguayan Est. 150: The MOOYI team reunited with representatives from Uruguayan Est. 150 for in-depth commercial discussions. Both parties conducted a detailed analysis of the current market situation and shared a positive outlook on future collaboration, exchanging industry experience and information productively and congenially.

Brazilian Meat Processors: In the Brazilian pavilion, the MOOYI team conducted visits to several leading plants, including SIF941, SIF1925, SIF3215, SIF2437, JBS S.A., SIF4554, and SIF1811. Each meeting was characterized by warmth and enthusiasm, serving not only to consolidate existing partnerships but also to explore future cooperative directions in detail.

AFFCO New Zealand: The exchange with New Zealand’s meat industry leader, AFFCO, was equally impressive. Both sides held detailed consultations regarding the import and export of high-quality meat products, expressing mutual anticipation for achieving great success together in the future.

JBS Australia: The MOOYI team held a cordial meeting with representatives from JBS Australia. Discussions covered global meat market dynamics and supply chain optimization. As a global leader in the meat industry, JBS Australia commended MOOYI’s professional expertise in supply chain management and quality control, expressing a strong desire to further cooperation.

Argentine Flavor Expedition: In the Argentine pavilion, the MOOYI team was invited to sample authentic Argentine beef. They also held friendly talks with representatives from OFFAL EXP S.A. (4407), ECOCARNES S.A. (1918), and Arre Beef S.A. (2082), jointly exploring new potential opportunities for cooperation.

03 Capturing Moments, Cementing Friendships

During the exhibition, the MOOYI team also took valuable group photos with Chinese importers and the organizers of Anuga. These photographs serve not only as a testament to the fruitful outcomes of this participation but also as a symbol of the promising future collaborations to come.

This visit to Anuga 2025 in Germany allowed MOOYI to demonstrate its formidable strength and influence within the global meat supply chain. Through a series of in-depth and productive business meetings, the team exchanged industry insights and information with established partners, laying a solid foundation for future international cooperation. We firmly believe that through continuous communication and collaboration, MOOYI will join hands with global partners to achieve new heights of excellence in the meat industry.

MOOYI Joins Hands with Uruguayan Consul General and Meat Association to Forge a New Blueprint for Hong Kong’s Beef Market

Winni — Tue, 30 Sep 2025 06:35:18 +0000

On September 29, 2025, Ouyang, Executive Director of MOOYI INTERNATIONAL HOLDING LIMITED (hereinafter referred to as “MOOYI”), along with Lareina Lin from the International Business Department and Catherine Zhang from the Finance Department of MOOYI, was invited by Federico Rah, Uruguayan Consul General in Hong Kong, to hold a highly significant one-on-one discussion with Victoria Cai, representative of the Uruguayan National Meat Association. The three parties focused on the development of Uruguayan beef in the Hong Kong market and conducted in-depth exploration of cooperation pathways and potential opportunities.

During the meeting, the promotion of direct export of Uruguayan beef to Hong Kong emerged as the core discussion topic. The three parties reached a consensus that Hong Kong importers play a pivotal role in exploring the local market. Leveraging their well-established channels and extensive resource networks, these importers can facilitate the more efficient entry of Uruguayan beef into the Hong Kong market. Meanwhile, Uruguayan local exporters also need to attach greater importance to the Hong Kong market. MOOYI, relying on its own channel advantages and industry experience in the Hong Kong market, can collaborate with the Uruguayan government and relevant institutions to provide support to exporters in areas such as market research and trade matchmaking, helping them better adapt to the rules and demands of the Hong Kong market. Additionally, the establishment of a scientific and rational grading system for Uruguayan beef was also put on the agenda, which will help enhance the standardization level and added value of the products, thereby meeting the needs of different consumer groups in the Hong Kong market.

Currently, Hong Kong’s beef market is undergoing remarkable changes. After the pandemic, the market structure has undergone in-depth adjustments. Coupled with the entry of some leading catering enterprises from the Chinese mainland into Hong Kong, the market, which was originally dominated by Japanese Wagyu beef, has witnessed new room for market share. Uruguayan beef, with its outstanding cost-effectiveness, has demonstrated strong competitiveness amid these market changes. Furthermore, Hong Kong’s unique market culture leads downstream enterprises to tend towards long-term cooperation once they establish reliable trade relationships with suppliers. This implies that once Uruguayan beef successfully gains access to the Hong Kong market, it will be able to build relatively stable sales channels, laying a solid foundation for long-term market development.

For MOOYI, this discussion holds great significance. Ouyang stated that MOOYI will give full play to its strengths in international market operation and resource integration, and actively assume the role of a bridge for the promotion and sales of Uruguayan beef in the Hong Kong market. The company plans to closely cooperate with the Uruguayan National Meat Association to jointly formulate targeted market promotion strategies. Through organizing relevant events, participating in industry exchanges and other means, it will enhance the popularity and reputation of Uruguayan beef among Hong Kong consumers. At the same time, MOOYI will utilize its own sales network to accurately distribute Uruguayan beef to various channels in Hong Kong, including catering and retail sectors.

This one-on-one discussion has injected new vitality into the cooperation between MOOYI, the Uruguayan Consulate General in Hong Kong, and the Uruguayan National Meat Association. It is believed that with the joint efforts of the three parties, Uruguayan beef will surely open up a new horizon in the Hong Kong market, achieve a mutually beneficial and win-win situation, and also add new impetus to the economic and trade exchanges as well as cultural interactions between China and Uruguay.

MOOYI Executive Director Mr. Ou Yang Attends “Uruguay, a small but great country” Exhibition to Promote China-Uruguay Integration in Trade, Economy and Culture

Winni — Tue, 23 Sep 2025 03:50:03 +0000

On September 20, 2025, the photography exhibition “Uruguay, a Small but Great Country“–held at Mawan 1868, Hong Kong’s new cultural-tourism landmark-garnered widespread attention. Jointly organized by the Consulate General of Uruguay in Hong Kong and Hong Kong VA Art Center, the exhibition served as part of the opening events of VA Art Center (Mawan) and commemorated the establishment of the Consulate General of Uruguay in Hong Kong. It also received strong support from the Embassy of Uruguay in China. The exhibition featured 38 photographic works by renowned Uruguayan artist Marcelo Cattani, which vividly captured Uruguay’s natural landscapes and cultural heritage through a unique visual narrative, offering audiences a window into the charm of South American culture.

At the special invitation of Federico Lage, Consul General of Uruguay in Hong Kong, Mr. Ou Yang–Executive Director of MOOYI INTERNATIONAL HOLDING LIMITED (MOOYI)–attended the exhibition and joined in China-Uruguay cultural exchange activities. His involvement demonstrated a concrete effort to promote deeper collaboration between the two nations in economic, trade, and cultural fields.

As a company long dedicated to importing Uruguayan beef and actively facilitating China-Uruguay collaboration, MOOYI’s invitation to the exhibition underscores its leading role in bilateral trade and economic exchanges, as well as its strategic vision of enhancing bilateral relations through cultural engagement. During the visit, Mr. Ou Yang not only appreciated Marcelo Cattani’s photographic works in detail—experiencing the pulse of Uruguay’s grasslands, coastlines, and urban life through the interplay of light and shadow—but also held a cordial meeting with Consul General Federico Lage. Both sides engaged in in-depth discussions on the achievements of Chinese and Uruguayan enterprise cooperation in areas such as agricultural trade and cultural and artistic exchanges during the exhibition. The meeting concluded with a photo session, laying a solid foundation for further deepening cooperation in the future.

Mr. Ou Yang expressed that the exhibition has provided a high-quality platform for dialogue between Uruguayan and Chinese enterprises and cultural circles. He stated that MOOYI will continue to leverage its resources in the trade sector while actively exploring innovative approaches to cultural exchange–aiming to enhance the synergy between economic cooperation and cultural interactions, injecting renewed vitality and depth into the friendly relations between the two countries.