MOOYI Visits NH Foods Australia to Deepen China-Australia Meat Trade Cooperation

On December 8, 2025, Mr. Ou Yang, Executive Director of MOOYI INTERNATIONAL HOLDING LIMITED (“MOOYI”), led a delegation including Ms. Lin Qian, Head of International Business Department, and Ms. Zhang Shenglin, Head of Business, to travel to Australia to visit NH Foods Australia, a renowned beef producer. Mr. Char Kato, NE Asia Sales Manager at NH Foods, and Ms. Rita Diana, Hong Kong Market Sales Representative, hosted the delegation. The two parties held in-depth discussions on core topics such as business alignment, market expansion and product optimization.

During the meeting, Ms. Zhang Shenglin, Head of Business at MOOYI, and Ms. Rita Diana, Hong Kong Market Sales Representative at NH Foods, officially established a direct communication mechanism. This mechanism builds a solid bridge for efficient coordination of cross-border business. The two sides fully exchanged views on the dynamics and trends of the global meat market, and actively explored new cooperation opportunities amid evolving market scenarios. They also focused on existing cooperative products, conducted special discussions on process upgrading directions, and committed to enhancing product market adaptability and core competitiveness through technical optimization.

As a leading Australian beef producer, NH Foods Australia traces its roots back to a small-scale export office established in Sydney in 1978. It has built its core strengths on rigorous attention to detail, superior product quality and profound industry expertise. The company boasts a diverse product portfolio covering Australian Wagyu, certified Black Angus beef, premium grain-fed/grass-fed branded beef as well as conventional bulk beef products. Leveraging the global sales network of NH Foods Ltd., its products are distributed to markets around the world.

NH Foods Australia has 3 core factories registered in China, with their corresponding brands and products as follows:

  • Plant 558 (Oakey Beef Exports): A premium Wagyu processing hub, specializing in the production of high-end product lines such as Oakey’s select full-blood Wagyu and Barley Beef. It is renowned for its stringent food safety standards and also supports custom grain-fed processing for a portion of Angus beef.
  • Plant 67 (Thomas Borthwick & Sons): A comprehensive beef processing and packaging base, covering the cutting and custom packaging of multiple categories including certified Black Angus beef and conventional bulk beef. It serves as a key supplier for mainstream global markets.
  • Plant 154 (Wingham Beef Exports): Located in a high-quality cattle breeding region on the east coast, it is an industry-leading grass-fed beef processing and packaging facility. It focuses on the production of antibiotic-free and hormone-free grass-fed branded product lines such as Manning Valley and Nature’s Fresh.

This cross-border visit has injected strong impetus into the deepening of cooperation between the two parties. Going forward, based on existing cooperation, MOOYI and NH Foods Australia will continue to expand the depth of their partnership. With precise alignment and efficient coordination as the cornerstones, they will jointly explore new growth drivers for China-Australia meat trade and achieve long-term mutually beneficial development.

 

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