MOOYI’s Journey to New Zealand: Spotlighting the Hong Kong Market and Partnering with GREENLEA to Explore Business Prospects

In November 2024, Mr. Young OU,  Executive Director of MOOYI INTERNATIONAL HOLDING LIMITED (hereafter referred to as “MOOYI”), and Lareina Lin, Purchasing Manager, visited GREENLEA in New Zealand to explore beef industry trends and the development potential of the Hong Kong market. Tony Egan, Managing Director of GREENLEA, Richard Carlson, Sales Manager, and Mike Goldfinch, Marketing Manager, warmly welcomed the MOOYI team.

GREENLEA’s products are of the highest caliber as a representative of high-quality beef in New Zealand. Tony Egan stated that New Zealand’s beef output is predicted to hit a record high by 2025, with exports continuously expanding due to high-quality products and strict regulations. MOOYI precisely captures the demand for high-quality beef in Hong Kong and seeks in-depth cooperation with GREENLEA.

Mr. Young OU, Executive Director of MOOYI, shared the company’s experience and strategy in Hong Kong, emphasizing that quality takes precedence. He highlighted that partnering with GREENLEA will not only expand the selection of beef but also enhance the quality of meat in Hong Kong, thereby meeting customers’ demands. In addition to discussing trade laws and regulations, both parties explored strategies to extend Hong Kong’s market channels.

Looking ahead, both sides intend to strengthen their collaboration in crucial areas, such as the supply chain, combining their advantages to produce a fiercely competitive supply chain and expanding their market share as well as brand recognition in Hong Kong. Mike Goldfinch, Marketing Manager of GREENLEA, stated that GREENLEA values its partnership with MOOYI. Both parties will collaborate extensively on a variety of domains, including resource sharing, mutually confronting the challenges of global beef trading, and establishing a commercial future.