MOOYI’s procurement and marketing team participated in the Singapore FHA (Food & Hotel Asia) exhibition, aiming to strengthen international cooperation within the beef industry.

From April 8th to 11th, 2025, MOOYI’s procurement and marketing team presented its grain-fed Angus and Wagyu beef products at the FHA event. They actively engaged in exchanges within the food industry in the Asia-Pacific region and promoted high-quality beef products to the international market.

As Asia’s premier food and hotel exhibition, FHA was vibrant with activity. Nearly 2,000 exhibitors from over 60 countries and regions globally converged, with international exhibitors constituting more than 80% of the total. The exhibition halls were crowded with attendees. The exhibition halls of countries such as Belgium, Canada, and China each had their distinct characteristics. Over 10 professional exhibition zones, encompassing snack foods, agricultural products, and frozen foods, comprehensively covered the entire industrial chain. On the first day alone, it attracted over 30,000 professional visitors for negotiations and discussions. The product display area and business matching area were filled with a lively and dynamic atmosphere, making FHA an annual grand event for food trade in the Asia-Pacific region.

During the exhibition, MOOYI’s booth was bustling with visitors. Industry partners and international buyers from Southeast Asian countries, including Singapore, Malaysia, and Thailand, frequently visited to discuss topics such as the breeding standards of beef products, quality control procedures, and consumption trends in the Southeast Asian market. The MOOYI team shared its expertise in the meticulous breeding of grain-fed Angus and Wagyu cattle and exchanged insights with domestic and international counterparts regarding beef product import and export policies and supply chain optimization. This enabled them to gain a more profound understanding of regional market demands and amass practical experience for further expansion in the Southeast Asian market.

During the on-site interactions, both parties exchanged views on product specification customization and cross-border logistics collaboration and reached several preliminary cooperation agreements. This participation in the exhibition represents a significant step for MOOYI in expanding its international market presence. By showcasing its products on the global platform of FHA, the team effectively enhanced the brand’s visibility in the Asia-Pacific region. Through in-depth communication with industry partners from various countries, they accurately grasped the trends of the international beef market. The exhibition not only served as a bridge for the enterprise to connect with global suppliers and buyers but also provided new perspectives for MOOYI to deepen international cooperation and optimize its product portfolio through immersive industry exchanges, enabling the company to secure a broader market share within the global beef trade network.