MOOYI Procurement & Sales Team Attended Gulfood 2025 in Dubai to Strengthen Global Cooperation

On February 17, 2025, the 30th Gulfood Exhibition (Gulfood 2025) opened in Dubai. As the first global food exhibition of 2025, Under the theme “The Next Frontier in Food” , over 5500 exhibitors from 129 countries were gathered. MOOYI’s procurement & sales team actively participated in the exhibition, establishing strategic collaboration with global meat supply chain partners.

The MOOYI team focused on inspecting the premium meat exhibition areas from South America and Australia, deepening cooperation with key suppliers such as JBS, BARRA MANSA, FRIGOL, FRISA, PLENA, and BETTER BEEF. They also discussed global market trends with institutions like Lincoln International.

Deepening Supply Chain Cooperation: Experience Exchange and Standard Development.

1. 1. Jointly developed quality standards for grass-fed, grain-fed, and Wagyu beef tailored to the Chinese market with enterprises such as JBS and BARRA MANSA.
   2. Promoted the implementation of the blockchain traceability system with Australian suppliers, enabling end-to-end transparent management from farms to retail outlets.
   3. Developed small-packaged, fine-segmented product lines for the Chinese retail market.
   4. Shared global beef market landscape analysis with the Harvey team to enhance strategic coordination.

This participation further consolidated MOOYI’s supply chain network in South America and Australia. Through direct global sourcing channels and in-depth partnerships with leading manufacturers, MOOYI will continue to provide consumers with safe and high-quality food supply chain services.